Lifes a Bench

I just received an e-mail from Richard Cleaver following up on the VistaDB offer and my comments about it.

Richard writes a password management utility called Access Manager and is doing an offer that if you blog about any aspect of security best practice and include a link to him then you get a free copy of the pro version of his software.

Richard “gets it” - He isn’t forcing people to blog specific words about his product without trying it, he isnt even asking you to specifically blog about his product at all. He is offering a way for people to try the software first (the non-pro version) and best of all he is asking people to blog about security best practice and if that isn’t a good idea then I don’t know what is

A cracking example of blogger marketing done right.

This entry was posted on Wednesday, December 14th, 2005 at 6:47am and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.